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Vinci Compass, IMC in preliminary merger talks for Brazil restaurant businesses
Valor Econômico·BR·about 9 hours ago
McDonald's is launching a free-fries promotion with a $1 minimum purchase in the US, responding to its weakest domestic growth in over a year. The move indicates softening consumer demand in the quick-service restaurant sector, a potential leading indicator for discretionary spending. The promotional tactic may pressure margins but aims to drive traffic amid a cautious consumer environment.