Polish broadcasters expand streaming ad deals with US tech giants
Published 14 h ago1 sourceEvidence: Reported
Channel 4 has struck a streaming partnership with Disney, a strategic move as UK linear broadcasters face intensifying competition from US media giants. The deal likely involves content licensing or distribution, though financial terms are undisclosed. It underscores the accelerating shift toward streaming and the need for traditional broadcasters to forge alliances to remain competitive.
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