Brazilian regional delivery apps form Raiz coalition to challenge giants in interior

Nine regional Brazilian delivery platforms have formed a coalition named Raiz to compete in municipalities with up to 150,000 inhabitants, where over half of Brazil's population lives. This move challenges the dominance of major players like iFood and Rappi, which focus on São Paulo. The coalition's impact on market share and competitive dynamics is uncertain, but it signals a strategic push into underserved areas.