Scammers leverage deepfake-style celebrity endorsements on TikTok for financial fraud

Fraudsters are increasingly utilizing unauthorized endorsements from prominent Flemish figures, such as Marc Coucke, to lure victims into investment scams via TikTok. The campaign has resulted in persistent harassment of victims through unsolicited telemarketing calls, indicating a coordinated effort to harvest contact data. It remains unclear how many individuals have been successfully defrauded beyond the reported harassment.