GoMo adds free 5G to low-cost plans, preempting Lidl mobile entry

Irish MVNO GoMo is extending 5G access at no extra cost to customers on its €9.99 and €12.99 plans, a move widely read as a defensive response to Lidl's upcoming mobile service launch. The change alters GoMo's value proposition in Ireland's competitive budget telecom market, though the competitive impact on Lidl's entry remains uncertain.