Meta Brazil 2026 ad revenue R$236M, 82% above 2022; Bolsonaro leads spend

Meta has collected R$236 million in Brazilian electoral ad revenue for the 2026 cycle, an 82% increase over the entire 2022 election, indicating a surge in digital political spending. Flávio Bolsonaro leads individual ad spending, suggesting intensified campaign activity. The figure reflects growing reliance on digital platforms for political outreach in Brazil.