Vanden Borre CEO asserts retail resilience amid Belgian appliance market contraction

Vanden Borre CEO Charles-Henri de Maleissye claims the company is expanding its physical footprint despite a broader downturn in the Belgian home appliance sector. The firm's stated strategy of integrating online and offline channels contrasts with the retrenchment observed at competitors Krëfel and MediaMarkt. It remains unclear if this growth is sustainable given the reported market tension.