Shein, Temu, AliExpress revenue drops in Germany after new EU customs duty

Revenue and market share of Asian e-commerce platforms Shein, Temu, and AliExpress fell sharply in Germany following the introduction of a new customs duty on shipments from non-EU countries. The measure targets low-value parcels that previously entered duty-free, altering cross-border e-commerce economics. This marks a concrete impact of EU trade policy on major Chinese platforms, with potential ripple effects for global e-commerce flows.