Ozon gains seller share after Ukrainian drone strikes disrupt Wildberries

Ukrainian drone strikes on Wildberries logistics infrastructure have driven major sellers to shift sales to rival Ozon, whose share of major sellers' sales rose to 60% by end of summer 2026 per MPStats Data. This marks a notable market share shift in Russian e-commerce, reflecting conflict-driven supply chain disruption. The extent of long-term migration remains uncertain as Wildberries may recover.