EU to impose customs duty on Temu products within weeks

The EU is set to introduce a customs duty on products from Temu, a Chinese e-commerce platform, within weeks, aiming to redirect consumer spending toward the EU internal market. The measure targets low-value imports that currently benefit from duty-free thresholds, potentially raising costs for consumers and altering cross-border e-commerce flows. The exact rate and scope remain unspecified, and the impact on Temu's market share and EU retail competition is uncertain.