TikTok data shows 250% surge in thrift shopping searches in Brazil, signaling shift in consumer behavior

A TikTok-commissioned survey reported a 250% increase in searches for 'thrift shopping' in Brazil over the past six months, indicating a trend toward conscious consumption among younger users. The development is based on platform data and expert commentary, with no independent verification. It matters as it signals a potential structural shift in consumer preferences that could impact retail and sustainability-focused markets.