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McDonald's unveils $8.5B 'Next' plan to boost traffic, franchisee profitability
Valor Econômico·US·1 day ago
McDonald's announced a $8.5 billion investment over the next decade to modernize restaurants, introduce healthier menu options, and assist franchisees with rent. This is a strategic response to intensifying competition in the fast-food sector, signaling a long-term capital commitment that may pressure margins but aims to bolster market position.