Argentina's Karina Milei launches public image push as presidential sister

Karina Milei, sister of Argentine President Javier Milei, opened a new social media account and is shifting from behind-the-scenes work to a more public role, with Casa Rosada crafting a 'cared for' image strategy. This marks a notable change in her previously low-profile approach, likely aimed at bolstering the government's standing amid unfavorable polls. The move signals an internal political recalibration but carries no immediate market impact.

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