Boeing Global President: Focus on Quality, Not Outpacing Airbus

Boeing Global President Brendan Nelson signals a strategic shift away from market-share competition with Airbus, prioritizing quality improvements, 737 MAX 10 certification, and Chinese orders. The statement marks a notable departure from Boeing's historical rivalry rhetoric, likely reflecting post-737 MAX crisis and geopolitical pressures. Nelson also plans to expand European industrial partnerships despite geopolitical tensions.