Ex-HSBC exec launches AI wealth platform Equora, targets unicorn status

Trista Sun, former HSBC managing director, has launched Equora, an AI-driven wealth management startup aiming for a billion-dollar valuation. The venture uses AI agents to proactively manage personal finances, signaling a shift in wealth management toward AI-enabled advisory. The company's success hinges on regulatory acceptance and client trust in AI-driven financial decisions.