ÖoB CEO plans 92-store overhaul after Norwegian turnaround success

Anders Lorentzson, who turned Hemtex profitable under Norwegian ownership, now leads a comprehensive renovation of Swedish discount retailer ÖoB, rebuilding 92 stores in a short timeframe. The project is unprecedented in Swedish retail, signaling aggressive investment and potential market repositioning. The outcome is uncertain, but the scale suggests a strategic bet on physical retail growth.