EU customs rule shift drives Hungarian shoppers away from Asian e-commerce

New EU customs rules for sub-150-euro parcels from outside the bloc, effective July, have prompted two-thirds of Hungarian consumers to alter online shopping habits, with half switching from Asian platforms to EU-based alternatives, per an Ipsos survey. The shift signals a structural reorientation of cross-border e-commerce flows within the bloc, though survey methodology and long-term stickiness remain unverified.

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