Kia Iberia CEO warns of brand inflation as 40 new entrants hit Spanish auto market
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General Motors is leveraging AI to compress new-vehicle design timelines to as little as two years, responding to competitive pressure from Chinese automakers that launch models faster. The move signals a strategic shift in product development, though execution risks and the extent of AI integration remain uncertain. This matters as it reflects the intensifying global auto race, with implications for market share and technology adoption.
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