CyberMonday 2026 opens with $4.4B turnover, participation doubles

Argentina's CyberMonday 2026 opened with over $4.4 billion in turnover and 34,000 transactions in the first hours, with participation doubling versus last year. Online store visits grew 34%, but sales levels remain similar to 2025, suggesting higher traffic without proportional conversion growth. The event signals robust consumer demand in Argentina despite economic headwinds.

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