Belgian Supermarket Promotions Linked to 60kg Annual Per-Capita Food Waste

A Flemish waste agency report, amplified by Too Good to Go and Delhaize, highlights that in-store promotions drive overbuying and contribute to nearly 60 kg of annual food waste per Belgian consumer. The initiative aims to raise awareness and reduce waste, though specific policy or retailer commitments remain unclear. This matters as food waste is a growing environmental and economic concern in Europe.