Ambev invests R$1.4bn in wellness beverages, expands low-alcohol portfolio

Ambev has invested R$1.4 billion over a decade to develop a 'wellness' beverage portfolio, expanding low- and no-alcohol options without compromising taste. This reflects a strategic shift toward health-conscious consumer trends, potentially impacting market positioning and revenue mix. The move is part of a broader industry trend, but Ambev's scale makes it notable for investors.