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2.1

Brazilian firms elevate reputation management to strategic planning, survey shows

A Knewin survey shows 45.9% of Brazilian companies now include reputation in strategic planning, up from 28% in 2025, a 17.9-point jump. This shift indicates a growing corporate focus on intangible risk, potentially influencing governance and consulting demand, though market impact is indirect.

Valor Econômico2 days agoBRCredibility 41%View source

Score Breakdown

Mosaic Score2.1
Model confidence0.5
Significance0.1
Source credibility0.4

Intelligence Tags

#reputation-management#corporate-governance#brazil#strategy#survey

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