K-beauty pioneer expands in Argentina: 5 stores, 72 brands, 2 more openings

Argentine entrepreneurs Mateo and Lina Paik have grown a Korean cosmetics import business from scratch to five retail stores, with two more planned, reflecting surging local demand for K-beauty products. The expansion signals sustained consumer appetite for imported skincare in Argentina despite economic volatility, and highlights the growing commercial footprint of Korean cultural exports in Latin America.