TradeNotableReported
7.1
Belarusian ex-IKEA supplier fills Russian market gap with lookalike furniture
OCCRP·BY · RU · UA·3 days ago
Russian retailer M.Video reports that Belarusian technology sales over the past year were almost entirely from three brands—Gefest, Atlant, and Horizont—with stoves and refrigerators leading demand. This indicates sustained consumer appetite for Belarusian appliances in Russia despite geopolitical tensions, though the data is limited to one retailer and may not reflect broader market trends.