Carrefour launches Shopeez convenience store brand in Belgium, targets 100 stores

Carrefour and Trendy Foods launched Shopeez, a new brand supplying private-label products to independent convenience stores in Belgium, with about ten stores already operating. The partnership aims to expand to 100 stores, leveraging Carrefour's private-label range to compete in the convenience sector. This is a strategic retail expansion, not a major market shift.