Booking.com Drives 8.1B EUR Greek Tourism Revenue in 2025

Booking.com reports that trips booked through its platform generated 8.1 billion euros in revenue for Greece in 2025, accounting for over half of the country's total tourism-related economic output of 15.2 billion euros, per Tourism Economics. The figure underscores the platform's outsized role in Greek tourism, though it reflects gross bookings rather than net economic impact. This highlights Greece's heavy dependence on a single digital intermediary, a concentration risk for its tourism sector.

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