Nubank partners with Livelo, enabling 1:1 points transfer for Ultravioleta and Croma customers

Nubank announced a partnership with Livelo, allowing Ultravioleta and Croma customers to transfer points at a 1:1 ratio starting Monday. This expands Nubank's loyalty ecosystem, potentially increasing customer engagement and stickiness. The move is a competitive response in Brazil's fintech loyalty space, but its market impact is limited.