EU Commission Proposes Digital Fairness Act to Regulate Influencers and Online Ads

The European Commission is set to propose the Digital Fairness Act, a legislative package aimed at strengthening consumer protection online by tightening rules on advertising, algorithms, influencers, online shops, and ticket sellers. The proposal signals a regulatory shift in the EU's digital market oversight, potentially impacting cross-border e-commerce and digital marketing practices. The exact scope and enforcement mechanisms remain to be detailed, but the move aligns with the EU's broader digital sovereignty agenda.

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