Itaú deploys psychologists to train AI assistant to break scam victim trance

Itaú's fraud prevention director describes Brazil's scam epidemic as 'out of control' and reveals the bank is hiring psychologists to train its virtual assistant to recognize and interrupt the psychological 'trance' state of scam victims. This marks a novel application of AI in fraud prevention, blending behavioral science with technology, though effectiveness and scalability remain unproven.