Brazilian e-commerce platform Sellit launches AI automations for independent sales

Sellit, a Brazilian e-commerce platform, launched automations in September 2026 that enable stores to respond, remind, and sell without direct owner intervention, integrating online store, WhatsApp, Instagram, and physical POS. This marks a shift toward AI-driven autonomous commerce in Brazil's retail sector, potentially reshaping small-business operations. The scale of adoption and competitive impact remain uncertain.