Holland & Barrett shifts Irish fulfilment to avoid EU tariffs, invests €17.5m

Holland & Barrett will invest €17.5m to establish next-day delivery for Irish customers, with fulfilment moved to Ireland to bypass new EU tariffs and handling fees on non-EU packages. This marks a supply-chain restructuring in response to post-Brexit trade barriers, potentially setting a precedent for other UK retailers. The move signals increased trade friction between the UK and EU, with implications for cross-border e-commerce.

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