Poland passes law raising fines for illegal pharmacy advertising to 1M zł

The Polish Sejm approved Senate amendments to a law that replaces a complete ban on pharmacy advertising with a regulatory framework, imposing fines up to 1 million zł for non-compliant marketing, scaled to the pharmacy's financial capacity. This marks a policy shift from prohibition to conditional allowance, with enforcement details still to be clarified. The change affects the domestic pharmaceutical retail sector and advertising market.

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