AI chatbots reshape travel planning; Brazilian operators lag in conversion moment

A new study by Pixel&Press, analyzing AI responses from ChatGPT, Gemini, Perplexity, and Google AI Overview, finds Brazilian tour operators are not present when consumers shift from intention to purchase. The study, based on 57 Braztoa-associated operators, highlights a growing gap between AI-driven travel research and operator visibility. This matters as AI increasingly mediates consumer decisions, potentially shifting market share to platforms that optimize for AI visibility.