Google Raises Pixel 10a Price to $599 on Memory Chip Shortage

Google has increased the price of its budget Pixel 10a to $599, attributing the hike to rising memory chip costs amid a persistent industry-wide shortage. The move signals that memory price inflation is now hitting consumer electronics pricing, potentially pressuring margins across the sector. The extent of the shortage and its duration remain uncertain, but the price increase reflects a broader trend of input cost pass-through.