FTC and 22 states sue Amazon over alleged secret ad auction overcharging

The FTC and 22 state attorneys general filed suit alleging Amazon's advertising auctions for search placements secretly raised prices for advertisers, a practice the agency claims is deceptive and unfair. The case marks a significant escalation in US antitrust enforcement against Amazon's ad business, though the allegations remain unproven in court. The outcome could reshape digital advertising pricing practices and set precedent for platform regulation.