Med-Rio expands into executive check-up market as corporate wellness demand rises

Med-Rio is investing in the executive check-up segment in São Paulo, capitalizing on a growing trend: 58.8% of companies in Brazil now offer this benefit, up 13.9 percentage points since 2021, per Aon data. The move reflects rising corporate demand for preventive health services, though the scale of Med-Rio's investment is undisclosed.