Brazilian Electoral Court Demands Meta Prove Equal Ad Treatment for Lula, Bolsonaro

Brazil's electoral justice system issued a second request giving Meta 24 hours to demonstrate it is treating ads from Lula and Bolsonaro equally, with Sunday's election being the most contested in decades. The demand signals regulatory pressure on platform neutrality in a high-stakes campaign, though Meta's compliance and any potential penalties remain uncertain. This matters as it could influence ad reach and voter information in the final stretch of a tight race.