Apple to unveil iPhone Ultra, new CEO at annual event; pre-orders shifted off Sept 11

Apple's upcoming annual event will introduce the iPhone Ultra, Series 12 and Ultra 4 watches, and a home smart display, with a new CEO at the helm. Pre-order dates are being adjusted to avoid September 11 observances. The leadership transition and product lineup mark a significant strategic shift for Apple, though details on the new CEO remain unconfirmed.