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Mbappé leaves Nike for On; brand ambassador deal signals market shift
BioBío ChileLO·CH · ES·about 24 hours ago
Kylian Mbappé ended his long-standing Nike contract to sign with Swiss brand On, which is expanding into football. This follows Nike's earlier loss of Lamine Yamal to Adidas, signaling a shift in high-profile athlete endorsements that could impact Nike's market position in football.