TechReported
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SKF revives Greta Garbo via AI for new brand campaign
Dagens IndustriLO·SE·3 days ago
SKF Group released an advertisement featuring a digital recreation of deceased actress Greta Garbo, raising questions about posthumous AI likeness use. The ad's reception is mixed, with some viewers finding the replica unconvincing. This highlights growing commercial adoption of AI-generated celebrity likenesses and potential legal/ethical implications.