Swedish startup Blue Red Gold uses AI to grow saffron indoors, targets European self-sufficiency

Blue Red Gold is building a robotized indoor farm in Enköping, Sweden, using a dozen AI models to cultivate saffron, aiming to meet growing demand and reduce European reliance on imports. The company expects global saffron demand to double within five years, driven by health and longevity trends. The initiative is at an early stage, with commercial viability and scalability still unproven.