M&S partners with Sephora to open beauty concessions in 100 UK stores

Marks & Spencer has signed a deal with Sephora to open branded beauty areas in 100 UK stores and sell via its website from spring 2027. This is a strategic move to attract younger shoppers and revitalize its beauty offering, but the financial terms and expected revenue impact are undisclosed. The partnership signals M&S's continued push into higher-growth categories amid broader retail competition.