Toyota to Launch Kei-Truck-Inspired Scion KEI-01 in US, Trump Among Fans

Toyota announced the Scion KEI-01, a tiny pickup inspired by Japanese kei trucks, to be sold in the US starting next year. The move revives the Scion brand, discontinued in 2016, and targets a niche market with political appeal, as President-elect Trump has expressed enthusiasm. The commercial viability and regulatory fit remain uncertain, but the launch signals a potential new segment in the US auto market.

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