Skip to main content
Back to feed
MarketsReportedLow
2.1

Heineken launches Amstel 0.0 in Brazil, expands non-alcoholic portfolio

Heineken Brazil launched Amstel 0.0, a non-alcoholic gluten-free beer, on Wednesday, following consolidation of the non-alcoholic segment. The move signals increased competition in Brazil's growing low-alcohol market, potentially impacting Heineken's market share and pricing dynamics.

Valor Econômico4 days agoBRCredibility 41%View source

Score Breakdown

Mosaic Score2.1
Model confidence0.9
Significance0.1
Source credibility0.4

Intelligence Tags

#heineken#amstel#non-alcoholic#beer#brazil#consumer

Locations

Brazil

Entities

country
Source

Related signals

8 found