Slovenian firms NLB, Triglav, Proximus deploy AI in sales, support; regulators urged for clarity

Major Slovenian companies NLB, Triglav, and Proximus have integrated AI into sales and customer support operations, signaling mainstream adoption in the region. The report highlights a call for clearer regulatory guidance, reflecting uncertainty over compliance and governance. This matters as it indicates accelerating enterprise AI uptake in Central Europe, with potential implications for productivity and regulatory precedent.