Lidl GB sales jump 10% to £13bn, overtakes Morrisons as fifth-largest grocer

Lidl GB reported a 10% sales increase to over £13bn and a 30% rise in pre-tax profit to £245.5m for the year ending February, driven by price cuts and its premium Deluxe range. The company overtook Morrisons to become the fifth-largest grocer in Great Britain, reflecting a shift in consumer spending toward discounters amid cost-of-living pressures. This signals continued competitive pressure on traditional UK supermarkets and potential margin implications for the sector.