Jumbo to launch small-format stores in 2027, targeting tourist locations

Greek retailer Jumbo plans to open a new small-format store concept in 2027, featuring a curated product range with higher margins. CEO Apostolos Vakakis aims to place these stores in tourist-heavy areas, signaling a strategic shift to capture tourist spending. The move is a deviation from Jumbo's traditional large-format model and could impact its growth trajectory.