Nike, Adidas, Puma unite to lobby for lower tariffs, target inactivity crisis

Nike, Adidas, and Puma have set aside historic rivalries to jointly lobby policymakers globally for lower tariffs, framing the effort as a response to rising costs and a broader inactivity crisis. The move marks a rare coordinated industry push on trade policy, though specific tariff targets and policy asks remain unclear. It signals growing pressure on trade barriers from consumer goods manufacturers.