BBVA targets insurance growth in Spain, enters AI deployment phase

BBVA's head of insurance, Belausteguigoitia, stated the bank's primary growth focus in Spain is insurance, signaling a strategic shift toward higher-margin products. Concurrently, BBVA detailed its AI strategy evolution, moving from development to deployment, scaling, and governance of AI agents. This indicates a dual strategic emphasis on insurance expansion and AI operationalization, which could impact revenue mix and operational efficiency.