Ametller Origen hires ex-Lidl exec, expands to 150 stores

Ametller Origen, a Catalan premium grocery chain, has appointed Sergio Pérez, former sales and operations manager at Lidl Spain, to lead its retail division, coinciding with its expansion to 150 stores. The move signals a strategic push to scale operations and professionalize management, likely in preparation for further growth or potential investment. The impact is limited to the company's competitive positioning in the Spanish food retail market.